Your team may be looking at analytics on a daily basis to assess performance but are they pulling actionable insights from the data by audience segment to improve the way they market to your customers and prospects? Turning big data into small data (actionable insights) at a more granular level based on audience can turbo charge your marketing performance.
The analysis will look at how to optimize your most loyal audiences as well as uncover opportunities to interact in a better way with users who are coming to your web site but not buying or not coming to your web site at all.Looking at different audience types by demographic and behavior and then connecting them with:
- The marketing channels they are interacting with
- Whether they are or are not converting
- What they are buying or not buying
These actionable insights can lead to marketing effort and spend changes that can increase traffic to the web site as well as conversion in ways that are very significant to your business. The recommended changes to the marketing mix will make your marketing dollars more efficient and improve your ROI.